The celebrity partnership fund provides its investors access to an actively managed portfolio of celebrity-backed small/medium cap emerging market growth companies. The objective of the fund is to create a highly diversified moderate/high risk portfolio, which returns consistent Alpha over a 5-year term. The investment criteria is shaped by the Firm's core principles and ESG objectives. Celebrity partners and target companies should first meet the following criteria before initial screening: positive consumer sentiment, solid performance history, international appeal, and strong DTC channels.