SMC Capital is a brand development firm that specialises in the international growth of consumer based SMEs. Leveraging celebrities as a key driver of their strategy, the Company deploys a unique combination of services including Celebrity Evaluation & Investement, Creative Services, Working Capital Management, and M&A Strategy & Execution. The Firm’s primary objective is to assist clients during the delicate growth period of their business life cycle, preparing them for a potential raise, IPO or company/asset divestment. SMC Capital is headquartered in Kingston, Jamaica.