SMC Capital is the international investment arm of the SMC Group. Initially created to provide financial and marketing advisory services to emerging market consumer-based SMEs, the firm has strategically positioned itself as the smart money choice for alternative funding with celebrity backed development. Leveraging celebrities as the key component in their brand development process, the Firm deploys a combination of unique services including Celebrity Evaluation & Investment, Creative & Marketing Services, Working Capital Management, and M&A Strategy & Execution.

SMC Capital's primary objective is to assist companies during the delicate growth period of their business life cycle preparing them for a potential raise, IPO, or company/asset divestment. Targeting young entrepreneurs and business savvy celebrities, the company’s investment strategy is predominately concentrated in the consumer goods space, with entertainment and impact investing also forming part of their portfolio mix.